essie cosmetics become part of the L’Oreal Australia family
bikini so teeny becomes the number one selling trend nail colour of all time.
Essie expands worldwide beginning with Europe.
Chosen by Princess Catherine Middleton on the day of her marriage.
Essie is the answer to a question on Who Wants to Be a Millionaire.
Essie partners for some unique nail polishes with Universal Studios, J Crew, Rock & Republic, Mercedes-Benz Fashion Week, Judith Ripka..
Essie collaborated with Platinum Guild International (PGI) and designer Henry Dunay on the creation of the most expensive nail polish, "I Do" Platinum Nail Polish.
Essie is honored with an Achievement Award by Cosmetic Executive Women.
The brand extends to essiespa pedicure treatments, followed by essie smoothies hand and body lotions (2004), paraben-free nail care system naturally clean (2009) and award winning “facial for hands” essie ejuvenate (2010).
Queen Elizabeth's hairdresser sends essie a letter requesting ballet slippers - the only colour Her Majesty would wear.
Essie introduces our iconic square bottle.
Tonight Show host Joan Rivers announces she is wearing essie Jelly Apple nail polish.
Essie premieres her first 12 unconventional nail polish colours including Blanc, Bordeaux and Baby's Breath (which are still in the collection today).
America’s nail salon expert. Since 1981.
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